True to our consumers.
With over 18 years of experience in personal care research & development, all
ingredients are carefully selected and validated in order to provide customers with
products that are not only good for their health, but also for the environment.

True to our safety standards.
Natural and clean. All our products are hypoallergenic, dermatologist-tested, and
manufactured in an FDA and GMP-compliant facility giving all True products an official seal of quality and trust.

True to our planet.
It’s about the Earth. True partners with non-profit organizations that have
committed to protect our environment to fight marine plastic pollution by collecting and transform plastic into something that can be reused.

True to our family.
Born from a mother’s love. True came to life when our founder realized that there were no products in the market that offered what she was looking for. Good, clean ingredients that are safe for her children, her family, and eco-friendly. So she decided to make her own!


This is our story.
And now, we just want to help you and be a part of yours.